Fortunately, they have a cunning plan:
It’s the 3rd Anniversary of the Bookshop on March 8th. During the week 6th to 12th March we’re asking you all to buy just one extra book from the Big Green Bookshop. We have over 1,000 people on our loyalty card scheme & many of you who are reading this who aren’t. If each of you bought one extra book this would pretty much guarantee our survival.
I know it’s not the 6th yet, but it is World Book Day, so I think it’s appropriate. I’m buying Mrs Harris Goes to Paris by Paul Gallico.